THE PROJECT
Hyatt Hotels —an American multinational hospitality company— commend us in 2014 for redesign one of its already-established brands: Hyatt Place, for Latin American market.
The result was implemented in 16 Hyatt hotels in Brazil, Caribbean, Colombia, Costa Rica, Chile, El Salvador, Honduras, Mexico, Nicaragua and Panama and we were called by Hyatt again to do the same work in 2019, related to hotel brand and Food & Beverage division.
MAIN CHALLENGES
COVER AN EXTENSIVE GEOGRAPHICAL AREA
Attending visual and linguistic differences from Mexico to Chile —passing through Brazil—.
CONNECT LOCALLY A MULTINATIONAL BRAND
Communicate the brand balancing priorities in different Latin America regions, without losing its essence.
SUPPORT EVERY INVOLVED HOTEL
Gradual update, iteration and systematization of collateral materials in each hotel.
WHAT WE DID
THE TEAM
Our role was as graphic designers, working in collaboration with Hyatt Field Marketing for Latin America & Caribbean and regional hotels.
AREAS OF EXPERTISE
Brand Strategy
Voice and Tone
Brand Guidelines
Print and Digital Design
Website CMS based-site
DESIGN PROCESS
Research
Regional Adaptation
Brand Guidelines Development
Update and Systematization at each hotel
Iteration
“Beattub was my boutique agency, providing a superb customized service and always keeping in mind clients’ needs. They not only fulfilled and carried out our regional Brand & Marketing strategy in LATAM, but were also attentive to suggest campaigns and other ideas to improve and simplify our processes. It was a pleasure to work with them.”
MARIANELA PASCUADIBISCEGLIE
SENIOR FIELD MARKETING MANAGER
HYATT HOTELS CORPORATION
THE RESULTS
After we concluded this project, Hyatt called us once again in 2019 to do the same job after a Hyatt Place’s brand renovation.
We developed a online platform with all these standardized materials, best practices and graphic templates for supporting every hotel team and help them to automate their business.
In addition, we were direct called by 16 Hyatt Place hotels in Latin America to work in their openings.